How To Create Connections in the Fashion World
I came back from India in January 2017 with a newfound passion for ethical buying, but no one who had the same interests as me. In fact, blogging overall had become a pretty isolating past time.
With no close friends who were bloggers, no connections to a local fashion group and no idea where to begin, I found myself feeling discouraged and overwhelmed at where to start.
To save you from that feeling, I wanted to put together a post that shared my journey (in an effort to encourage those who are just beginning) and offered practical ways to get connected with your local fashion community.
I began my journey in the exact opposite way I would suggest you start yours (but hey, we live and we learn, right?) as I started by looking at the big picture. I would do big picture as a final step because I thought it would inspire me to be like the bloggers with a million followers that I liked, but instead I found it discouraged me because I couldn't live up to that or because my blog wasn't gaining traction. On a positive note, I will say that researching top bloggers did help me to better understand what hashtags were useful, what poses I could remake and what worldwide groups I could follow. I would recommend signing up for Bloglovin's daily emails or following IFB (Independent Fashion Bloggers) or Who What Wear or Like To Know It for information on seasonal trends, emerging brands or style tips. My favorite top fashion bloggers are Courtney Quinn, Sazan Hendrix, Julia Engel, Something Navy, Courtney Shields, Olivia Culpo, Dani Austin and Chelsea Lankford.
The next step I took was to hone in on brands who had the same convictions I did. Hashtags like #ethicalfashionbloggers or #sustainablestyle or #fairtradefashion all lead me to brands that I love both worldwide and locally. I will be creating an updated list of companies I like to shop (old version from march 2017 here) this fall/winter, so stay tuned!
Finally, I would encourage you to get connected with other bloggers/groups locally.
Almost every state has a Blogger Union that has monthly events you can attend where you will meet new people and be able to network. The Minneapolis Blogger Union was started in January and it has introduced me to so many wonderful people who have been very instrumental in my growth as a blogger the last 6 months.
You can also intern for a local magazine publication. I am one of the summer interns for The Volk Magazine and it has helped me as a writer and stylist, plus I have so many talented, creative people I can call on for ideas.
You could also keep an eye out on social media for any upcoming monthly events that sound interesting, or find your state's fashion week schedule (the Minnesota Fall Fashion Week schedule can be found here). Going to these events is another great chance at networking, while also being a live, walking promotion for your brand/blog.
Well, there you have it my friends! My tips and tricks to creating connections with like-minded and similarly impassioned people.
If you have more ideas of what has worked for you, comment below and share your knowledge with others!
Thank you to KC Filzen for these beautiful photos.